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Coworking spaces (CWS) are a globally increasing phenomenon of new shared work environments used by freelancers, entrepreneurs and small companies that often work in information technology and creative industries. The purpose of this study is to examine coworkers’ knowledge sharing (KS), focusing on attitude, behavior and individual creativity. Several theoretical perspectives are deployed for factors influencing KS.

A research model is developed and tested, relying on a sample of 95 German coworkers using a structural equation modeling approach.

The attitude towards knowledge sharing and actual sharing behavior in CWS improve coworkers’ creativity. Behavior and attitude differ in positive impact depending on the level of collaboration orientation. Despite the presence of an agreeable atmosphere, lower collaborative orientation results in KS being rated lower.

Community commitment showed the highest positive impact on KS behavior. For community development, CWS will have to take differences in the KS behavior of their coworker client base into account to foster creativity.

The authors provide initial empirical insights into the relationship between KS and creativity in CWS. Core coworking values are shown not to form a uniform block but rather “collaboration” is acting as a discriminator.

Sports fashion is marketed showing happiness, physical performance and self-care. Thus, sports fashion brands should see a good fit with sustainability: future orientation, self-care, care for others and going out for a physical experience, oftentimes in nature. On the other hand, sports fashion is regularly made of non-sustainable materials and produced under difficult work conditions. This paper aims to discuss the aforementioned issues.

The paper at hand seeks to investigate sports brands' approach to sustainability by examining their product portfolio and their annual report data, analyzing their status quo and sustainability strategy. A content analysis is conducted employing the brands' annual reports and their online shops as data sources to assess their status quo in terms of sustainability as well as future plans.

Results show that on the ecological side, brands unanimously focus on carbon reduction, organic cotton, recycled polyester, circularity-ready business model innovation and water and toxic waste management. The social aspect may be divided into the focal brand and the supply chain, including similar measures: equality and diversity, the promotion of ethnic and cultural minorities and increased safety and health for workers.

The paper derives development opportunities and pitfalls for sports fashion brands.